I don't know who we'll be fighting

I feel that something is coming.

I don’t know what it is exactly, but it’s had me in a

  • hunker down

  • prepare yourself

  • hermit card in Tarot (…perhaps in the reversed position)

energy for months. Even though I don’t know exactly what is coming, I’m so sure of this feeling that I would bet money on it. Something big is going to happen. I feel like Robert Baratheon in Season 1 of Game of Thrones.

Part of this comes from being a content creator. It seems pointless to start new series or spin my wheels with videos and blog posts and newsletters online when something big is about to come and change social media. The algorithms feel dead. The internet is dead, truly. We’ve talked about Dead Internet Theory for years now but with each bot driven book recommendation comment I see on TikTok I know that we’re now in a bot-majority internet.

We can’t see friends posts on Instagram. We’re targeted with hundreds of ads each day - and we’re targeted, truly, with a frog-in-boiling-water frequency of ads personalized by what we speak out loud while around our phones.

Even with media we see the same forms of recycling that dishearten everyone (although perhaps there’s a glimmer of hope in reaching across the aisle to agree that Hollywood scripts lately all suck). Show me a movie theatre today that isn’t playing some mix of sequels, biopics, live-actions, or book adaptations made to fit the big screen. (Was it the book that a bot recommended to me in a TikTok comment section?)

And not to get political, but everything is political, and as we’re in Trump’s second time in office there is a gaping, very obvious lack of hope thick in the air. I didn’t realize how much I loved and needed hope until I felt it disappear. Ever since Trump took office this wave of “time to buckle up and wait for the next four years to be over” took hold and maybe it’s a mix of executive dysfunction mixed with low grade depression, but it seems a bit pointless to do anything right now.

That, coupled with the feeling that I keep feeling like something big is coming.

I know this sounds trivial, but I’ve been seeing posts on Reddit that are clearly written by ChatGPT, and call me dramatic, but it feels offensive. Ironically enough, I keep seeing them in the r/awakened and r/mindfulness subreddits. Rubbing salt in the wound, you robot bitch!

It bothers me on a personal level to see the internet change (for the worse) so quickly. I grew up with the internet, and as anyone with ADHD will know, the internet has always been a form of best friend for so many of us. It’s also the place where many of us spend anywhere from 2…to 4…to 6…to 10 hours a day. If the internet changes, and we spend a significant chunk of our life on the internet, then…our life changes. Right? God, that’s depressing but I can’t find evidence for why it isn’t true.

I don’t know what’s coming next. Maybe it’s a new social media platform. Maybe we go back to cable. Maybe we discard of the internet entirely, or maybe they make screens small enough to have on the inside of our eyelids.

All I know is that it feels like some monumental shift is evident, and it will happen soon, and it has every cell in my body telling me to wait and preserve my energy until it’s here. I feel like an emotional boogie boarder - except I’ve been waiting for the metaphorical wave since February and I don’t know when it’s coming.

But it’s coming.